We Are Beauty Brand Consultants
For Ambitious Beauty Brands!
We build beauty brands, we scale beauty brands, and we manage beauty brands who have BIG ambitions for BIG BOX, where size matters!
From emerging brands with Big Box ambitions to established brands already commanding the shelf, we bring executive leadership, a fresh perspective, and commercial expertise across brand positioning, product development, retail strategy, trade marketing, and retail operations.
Join The U.S. $108.7 Billion Beauty Market
All it takes is one founder who gets it, and a consultant who knows how to go and get it! Big Dreams. Big Money. Big Box Beauty.
Take A Peek Into Our BIG BOX BEAUTYVERSE
We’re Connected, so let us help you get a piece of the beauty pie.
Take A Peek Into Our BIG BOX BEAUTYVERSE
We’re Connected, so let us help you get a piece of the beauty pie.
Take A Peek Into Our BIG BOX BEAUTYVERSE
Just like Big Box retail, Big Box Beauty is built for BIG ambition. We’ll help you get a piece of the beauty pie chart.
Hi, I'm
DOMINICK
|
Chief Executive Consulting Officer
Dominick, Founder and Chief Executive Consulting Officer of Big Box Beauty, is a leading beauty executive and consultant with 25+ years of experience building brands across the U.S. and global markets.
He was brought on by celebrity founder Scarlett Johansson’s early-stage team to lead her five-year Pro Forma sales plan accounting for $52 million in projected gross revenue, $130 million in projected retail sales, and a $29 million SG&A budget. For legacy brand Sormé, he led a comprehensive digital merchandising overhaul driving an immediate 180% year-over-year growth. He spearheaded Girlactik’s expansion into Costco, driving more than 300% year-over-year revenue growth.
In the field, to keep up with consumer level POS psychology, he’s partnered with brands including Dior, Laura Mercier, Drunk Elephant, and NARS.
Dominick brings expertise in off-price inventory management, Recovering millions and millions of dollars for brands across major retail chains. such as Nordstrom Rack, TJX, Ross, Burlington, and Costco.
Prior to consulting, Dominick spent 15 progressive years with Stila Cosmetics. As Vice President of Sales & Retail Marketing he championed 100+ million in annual global revenue. He accelerated Ulta revenue to $40 million elevating the company to a Top 5 brand. At Sephora, he was instrumental in the recovery of over 35 million in US revenue and achieved top 3 brand rankings across key international markets.
Dominick has played an integral role in the ideation, launch and commercialization of multiple award-winning beauty products to include Stila’s Glitter & Glow Liquid Eye Shadow, driving the franchise to the #1 position in the eyeshadow category, and the infamous Stay All Day® Liquid Eyeliner, helping establish the franchise as the #1 prestige liquid liner.
Chief Executive Consulting Officer
Dominick, Founder and Chief Executive Consulting Officer of Big Box Beauty, is a leading beauty executive and consultant with 25+ years of experience building brands across the U.S. and global markets.
He was brought on by celebrity founder Scarlett Johansson’s early-stage team to lead her five-year Pro Forma sales plan accounting for $52 million in projected gross revenue, $130 million in projected retail sales, and a $29 million SG&A budget. For legacy brand Sormé, he led a comprehensive digital merchandising overhaul driving an immediate 180% year-over-year growth. He spearheaded Girlactik’s expansion into Costco, driving more than 300% year-over-year revenue growth.
In the field, to keep up with consumer level POS psychology, he’s partnered with brands including Dior, Laura Mercier, Drunk Elephant and NARS.
Dominick brings expertise in off-price inventory management, Recovering millions and millions of dollars for brands across major retail chains. such as Nordstrom Rack, TJX, Ross, Burlington, and Costco.
Prior to consulting, Dominick spent 15 progressive years with Stila Cosmetics. As Vice President of Sales & Retail Marketing he championed 100+ million in annual global revenue. He accelerated Ulta revenue to $40 million elevating the company to a Top 5 brand. At Sephora, he was instrumental in the recovery of over 35 million in US revenue and achieved top 3 brand rankings across key international markets.
Dominick has played an integral role in the ideation, launch and commercialization of multiple award-winning beauty products to include Stila’s Glitter & Glow Liquid Eye Shadow, driving the franchise to the #1 position in the eyeshadow category, and the infamous Stay All Day® Liquid Eyeliner, helping establish the franchise as the #1 prestige liquid liner.
Hi, I'm
DOMINICK
|
Chief Executive Consulting Officer
Dominick, Founder and Chief Executive Consulting Officer of Big Box Beauty, is a leading beauty executive and consultant with 25+ years of experience building brands across the U.S. and global markets.
He was brought on by celebrity brand founder Scarlett Johansson’s early-stage team to lead her five-year Pro Forma sales plan accounting for $52 million in projected gross revenue, $130 million in projected retail sales, and a $29 million SG&A budget. For legacy brand Sormé, he led a comprehensive digital merchandising overhaul driving 180% year-over-year growth. He spearheaded Girlactik’s expansion into Costco, driving more than 300% year-over-year revenue growth.
In the field, to keep up with consumer level POS psychology and shopping behaviors, he’s partnered with brands including Dior, Laura Mercier, Shiseido, Drunk Elephant and NARS.
Dominick brings expertise in off-price inventory and promotional management, a critical component of a brand’s total retail lifecycle, recovering multi-millions of dollars for brands across major retail chains such as Nordstrom Rack, TJX, Ross, Burlington, and Costco.
Prior to consulting, Dominick spent 15 progressive years with Stila Cosmetics. As Vice President of Sales & Retail Marketing he led a 150+ person sales organization and oversaw 100+ million in annual global revenue. He accelerated Ulta revenue to $40 million elevating the company to a Top 5 brand. At Sephora, he was instrumental in the recovery of over 35 million in US revenue and achieved top 3 brand ranking across key international markets.
Hi, I'm
DOMINICK
|
Dominick has played an integral role in the ideation, launch, commercialization, and sell-through success of multiple award-winning beauty products to include Stila's Glitter & Glow Liquid Eye Shadow in close partnership with merchant teams, driving the franchise to the #1 position in the eyeshadow category and the infamous Stay All Day® Liquid Eyeliner, helping establish the franchise as the #1 prestige liquid liner.
Today, Dominick brings that operator's perspective to Big Box Beauty—helping founders and leadership teams build the commercial infrastructure, product strategies, retail relationships, and operational discipline necessary to stay there, scale there, and win.
Just a Few Brands Dominick Has Supported
Through direct engagements, as well as projects led by third-party agencies, brokerage firms, consulting partners, and other enterprises.
Packaging Design
Repackage to retail, we gave it that final touch that got the interest, and the sell-in.
Display Design
We are experts in the art of productivity planning, symmetry, handling high volume SKU counts, and multimillion dollar overhauls.
Cash Recovery
30,000+ units of overstock - 1 order - out the door and sold in just one phone call.
Runway To Retail #1
Not only is Dominick a corporate powerhouse, he's also an accredited 1st class makeup artist. The parallel path translates runway trends to retail sales that speak in #1 volumes.
Product Ideation & Development
When the right textures, shades, format, packaging, and promotional strategy meet a niche category, a timeless hero is born. This was one of Dominick's favorite brain children.
Go To Launch @ Costco
When Costco said it's a "Go To Glow" on Girlactik's Glow On The Go, we were ecstatic. It makes its debut in revolutions and is a customer favorite.
A Big Box Digital Transformation
Before their partnership with Syndigo, Girlactik was in a bit of a beauty blunder. Dominick Briguglio, Principal Consulting Officer at Girlactik shared, “My main job is to handle brand and retail distribution and development, with a side of inventory management. Juggling all this without a streamlined process was a nightmare.”
A Big Box Digital Transformation
Before their partnership with Syndigo, Girlactik was in a bit of a beauty blunder. Dominick Briguglio, Principal Consulting Officer at Girlactik shared, “My main job is to handle brand and retail distribution and development, with a side of inventory management. Juggling all this without a streamlined process was a nightmare.”
Pick & Pack What You Need...
And get in the BOX!
No two brands fit in the same box or share the same palette, and neither should their strategy.
Our services can be shopped à la carte or bundled into a customized package built around your priorities, and your budget.
Whether you need us in one aisle of the business or across the whole store, we’ll meet you where you are now and then help you build what’s next.
Brand Development
- Market Positioning & Strategy
- Brand DNA & Storytelling
- Consumer & Competitive Analysis
- Product & Assortment Strategy
- Naming & Messaging
- Pricing Architecture
- Creative Direction
- Product and Packaging Strategy
- Go-to-Market Strategy
- Growth & Category Expansion
- Financial Planning & Capital Fundraising
- Partner & Agency Management
Commercial Strategy
- Channel Distribution Strategy
- Retail Ready Planning & Launch Strategy
- Category & Competitive Strategy
- Sales and Commercial Planning
- Annual Joint Business Planning
- Revenue Forecasting
- Merchant & Executive Management
- Ongoing Capital Management
- Partner & Agency Management
Merchandising & Planning
- Demand Planning & Retail Operations
- In-Out New Launch & Discontinuation Strategy
- Productivity Performance Management
- Sell Through Optimization
- New Product & Packaging Development
- Retail Space & Placement Strategy
- POP Visual Merchandising & Display Management
- Product Asset Creation
Marketing & CRM
- Retail Calendar Management
- CRM & Loyalty Program Management
- Promotional & Sampling Strategy & Planning
- Value Set Programming
- Retail Social Media & Digital Campaign Management
- Pop-Ups & Experiential Marketing Management
- Performance Analytics and ROI Management
- Strategic Partnerships & Licensing Agreements
Field Services
- T&E Budget Planning
- TY V/S LY Audits & Budget Allocation
- Beauty Executive Training & Development
- Territory Mapping & Executive Distribution Strategy
- Retail Education Programming
- In-Store Event Programming
- Gratis & GWP Management
- Field Assets & Tool-Kit Construction
- Performance enhancement analytics and ROI
- Team Experiences & Engagement
Club & Off-Price Inventory Management
- Excess & Closeout Inventory Exit Planning
- Off-Price Retail Partnership Management
- Promotional Retail Development
- Brand Equity Protection
BIG BOX AMBITION
We’d like to work with the brave founders and emerging brands who aspire to scale, break into major retail, and eventually grow up to become a BIG BOX BEAUTY legacy brand.
And we’d like to partner with established brands already winning at BIG BOX BEAUTY retail that need commercial leadership with the right balance of visionary thinking and analytical discipline.
If this resonates with you then…. X MARKS THE SPOT.
let’s dig into your business to find the gold, identify the white space, then shape up and ship it out.
GET IN THE BOXOXOXO!
BIG BOX AMBITION
We’d like to work with the brave founders who aspire to scale, break into major retail, and become a BIG BOX BEAUTY legacy brand.
And we’d like to partner with established brands already winning at BIG BOX BEAUTY that need commercial leadership with the right balance of visionary thinking and analytical discipline.
If this resonates with you then…. X MARKS THE SPOT.
XOXOXO!
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